Qualifyed.ai is an innovative tool that helps businesses enhance their targeted marketing efforts on platforms like Facebook Ads by creating Lookalike Audiences. It utilizes machine learning algorithms to analyze over 3,000 demographic and personal attributes of a company's existing customer base to create a model representing the ideal buyer profile. This model is then used to pre-score 96% of US adults, identifying those who closely resemble the ideal buyer.
Once the highest scored individuals are determined, Qualifyed.ai generates a custom audience of hashed emails, which can be seamlessly integrated with media-buying platforms such as Facebook. This allows businesses to effectively target their advertising efforts towards potential customers who share similar characteristics with their existing clientele, ultimately improving the success of their marketing campaigns.
